Conventional marketing wisdom tells us it costs about three times as much to get a new client as to keep an existing one. But you rarely hear about the cost of lost opportunities.
Reclaim lost opportunities
Ineffective writing can cost you plenty when a prospect leaves your website, passes your tradeshow booth by, or doesn’t respond to your demand-generation piece.
A strategic approach that effectively speaks to your prospects helps you make the most of sales opportunities with writing that grabs their attention and consistent, professional branding that works across every deliverable.
That’s what Writing Strategy delivers—writing that works to meet your business goals.
I thought your observations and contributions were outstanding. It’s certainly a rare combination you have—an understanding of the communications industry and the ability to write engaging copy.—Jim Black, Worldwide PR Manager, Communications Solutions Group, Agilent Technologies