Writing Strategy

25 years of getting it write

Mark Twain once said that the difference between a word and the right word is like the difference between a lightning bug and lightning.

The right words position your company and your product. They communicate a meaningful benefit to your target audience. And drives sales. That’s what you’ll get from Writing Strategy.

Delivering the write words

After 25 years in marketing, I’m quick to understand new products, services, and technologies. I get the competitive landscape. And I see business strategies as easily as marketing messages.

I’m Chris Finnie, and I’ve worked as a successful business manager and owner, and as an agency creative director. I understand business and what drives your customers. And I’ve put that knowledge to work for clients from high-tech to biotech, from real estate to tourism, and from retail to bicycles. Let me put it to work for you.